Are you thinking about soliciting one of the many PR agencies in Sydney? There are a lot of different options out there for you to choose from, and if you have never worked with this industry before then, it can be hard for you to tell who will be best for you to spend your time and money with.
While it can be a little daunting trying to narrow down the long list of the top PR agencies in Sydney, there are a few ways to make your job easier. It will be useful for you to employ these tactics in your selection process so that you end up with a firm that is going to produce the greatest results for you.
Let’s take a look at some steps you can take to help you choose between the leading PR agencies in Sydney.
1. Make sure they have experience in your market sector
If you are going to hire one of the PR agencies in Sydney to help your company with its messaging, then it’s going to be really beneficial if they have experience with your industry. If they already have a robust understanding of the kind of market you are in, they are going to be able to get to work on your behalf much faster than if they had to educate themselves on your industry.
It’s even better if they have experience working across multiple sectors since this means they will be able to leverage and adapt ideas they have used before to suit your business. It goes without saying that the more experience they have, the more useful they will be to you.
One key marker of their experience and expertise is how many media contacts they have. If the firm has an extensive network of media contacts, then it means they will be able to produce results more reliably and with a quicker turnaround.
2. See how quickly they produce results
Ideally, you want to work with one of the PR agencies in Sydney that is able to generate results as quickly as possible. The best firms will be able to set up and plan programs within 2 weeks and begin to generate significant results for you by the end of the first month of working with them.
In this regard, it can be a good idea for you to check out their portfolio of work. It could also be beneficial to ask them qualifying questions about their portfolio so you can get a better sense of how they work.
3. Get a preview of what their reporting is like
If you are going to work with one of the PR agencies in Sydney, then you will want to know that they are going to provide regular reports to you on the progress of their work on your behalf. Their reporting should be detailed and transparent, detailing where your money is going and how it’s helping your business.
They should be prepared to explain the reporting to you and reassure you if you have any concerns. It’s important to maintain honesty and open communication when you are working with one of the PR agencies in Sydney.
4. A digital focus
In today’s world, digital communication is at the forefront and unless your industry as a very old-school demographic, you will want to tap into this. This is why it’s essential that you work with one of the PR agencies in Sydney that has a digital focus that enables them to excel with online media (such as social media).
Hopefully, the above can assist you in selecting one of the PR agencies in Sydney to work with.